Content Decay Detection identifies when your content is losing rankings, traffic, or conversions—and automatically prioritizes optimization before revenue impact becomes severe. Using ML trained on millions of content performance patterns, we track every page, predict which will decline next, and generate refresh strategies. The average blog post loses 30-40% traffic within 12 months. Most discover this when quarterly reports show overall traffic declining—by then you've lost months of revenue. Content Decay Detection catches decay at 5-10% (weeks 2-4), not 30-40% (months 6-12). That's the difference between a minor content update and a complete rewrite. Between $10K in lost revenue and $100K+. PROBLEM STATEMENT Freshness signals decay as old content ranks lower when competitors publish updated versions. Competitor content improves continuously. SERP is daily competition. Standing still equals falling behind. Search intent shifts over time. What users want changes, but your content remains static. Technical degradation happens through site speed regressions, mobile issues, schema errors. Backlink profile changes when you lose high-authority links or competitors gain new ones. HOW IT WORKS Traffic Decline Monitoring (Hourly) tracks organic sessions, impressions, CTR per page, alerts at 5-15% decline (micro), 15-30% (moderate), 30%+ (severe), and identifies which keywords declining. Ranking Position Monitoring (Daily) tracks position changes for all keywords, identifies SERP feature losses (featured snippets), and detects top 3 to 4-6 drops, page one to two falls. Conversion Performance Monitoring shows traffic stable but conversions declining (messaging issue), traffic declining but conversion rate stable (ranking loss), or both declining (multi-factor decay). Competitive Content Monitoring (Daily) detects when competitors publish new content, when competitors update existing content, and new high-authority domains entering SERP. Automated Prioritization bases recommendations on Business Impact Score (traffic × conversion rate × customer value), Page ranking (top 3 = highest priority), Revenue attribution, Decay severity and rate, and Optimization effort required. REAL-WORLD RESULTS E-Commerce Retailer (Palm Beach): 300-page product catalog with uneven maintenance. Over 18 months, 67 pages had silently declined 25-40% traffic. They were invisible in reports because overall traffic was stable (new products compensated). Content Decay Detection identified all 67 pages within 6 weeks. Prioritization algorithm showed 12 pages worth immediate refreshes (high traffic + high conversion value). Within 90 days of updates, traffic recovered on 11 pages. Estimated value: $180K annual revenue recovered. B2B SaaS Blog (Boca Raton): 200-article blog, content published over 5 years. The Content Optimization Agent identified 34 articles with ranking decay, 12 with conversion decay despite stable rankings, and 18 with competitor displacement. The platform auto-generated refresh briefs for each. Within 120 days, all 34 recovering to original rankings, 12 articles revised messaging driving 23% more qualified leads, 18 articles updated to retake SERP positions. Combined impact: +$420K qualified pipeline. IMPLEMENTATION TIMELINE Weeks 1-2: Setup and baseline establishment of all pages and keywords. Week 3: First decay alerts begin. Weeks 4-8: Optimization brief generation. Month 2+: Content refresh and ranking recovery begins. Payback period typically 60-90 days. FAQ SECTION Q: How far back do you track content performance? A: We use 12-24 months of historical data. This captures seasonality while identifying trends. Q: Can you detect decay in new content? A: New content typically stabilizes within 6-8 weeks. We begin decay monitoring after that stabilization period. Q: How do you prioritize when many pages are decaying? A: By business impact. High-traffic, high-converting pages get priority over low-traffic pages. PRICING Starter: $1,800/month (up to 100 pages, core monitoring). Growth: $3,500/month (up to 500 pages, advanced analysis). Enterprise: Custom pricing (unlimited pages, dedicated team).